Friday April 3rd, 2020

Swing Nation launches ThreadFuel and announces partnership with Berserk Athletics



Swing Nation (a subsidiary of Club Sports Companies, LLC)

Alex Sherwood / /


Swing Nation launches ThreadFuel & forms a business-building

alliance with Berserk to share capabilities and expand markets.


 Tampa Florida, January 30, 2020Swing Nation, established in 2012, with head-quarters and a retail presence in Tampa FL, has grown into a nationally recognized e-retailer of major sporting goods brands such as Wilson, DeMarini, Louisville Slugger, Easton, Rawlings, Miken, Worth and more.

   Berserk Athletics, headquartered in Liberty, Missouri, with a hitting/athletic training facility and multinational full dye sublimation facilities, provides high quality custom uniforms for a wide range of team and individual sports & activities including baseball, fastpitch softball, slowpitch softball, basketball, soccer, football, volleyball, cornhole, eSports, darts, bowling & more.

   Today, Alex Sherwood, Founder of Swing Nation, is announcing a strategic manufacturing partnership with Berserk Athletics in conjunction with the introduction of      ThreadFuel, Swing Nation’s new premiere provider of custom team uniforms, corporate attire and promotional apparel. "Expanding into the custom uniform business with ThreadFuel was a logical extension for us based on our market share in the retail sporting goods space. We experienced a steady increase in customers asking if we offer uniforms. We listened, and partnering with Berserk was a no-brainer”, said Mr. Sherwood.

   James Hutson, Founder of Berserk Athletics, added, “Berserk will capitalize on Swing Nations Tampa, FL facility as they expand from dedicated spot sublimation into high-capacity embroidery and other non-sublimation decoration technologies. We’ve spent years perfecting custom uniforms and I’m psyched that ThreadFuel chose to partner with us. We can use each other’s facilities to expand our collective reach. Swing Nation will also have a new fulfillment center and pro shop at the Berserk training facility, so there is a lot to be excited about.”

   The two companies have also entered into a joint venture to develop and market a novel online custom apparel ordering system to better serve individual teams, private sports clubs, municipal leagues and larger sports institutions.  Mr. Hutson commented, "The ordering process for custom uniforms is stuck in the last century. There are a lot of uniform companies with average products and an average customer experience. Many of them still rely on Excel spreadsheets and endless email chains. Trying to order on a mobile device is a nightmare. We’re going to make it easy and fun to buy uniforms.”

   This innovative mobile-friendly software will be used in house starting in Q2 '20 and then made available for licensing by other apparel providers in late 2020.

    Larry Baldwin, Co-founder of Swing Nation added, "I'm really excited about expanding our fulfillment and retail presence to the midwest. James has a very loyal and supportive local youth sports community, and having Swing Nation’s equipment for purchase will enhance their experience with both companies. Our western US customers will love the reduced shipping times as well.”


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