EASTON DIAMOND SPORTS, LLC. ANNOUNCES NEW FIRE FLEX IV SLOWPITCH SOFTBALL BATS

EASTON DIAMOND SPORTS, LLC. ANNOUNCES NEW FIRE FLEX IV SLOWPITCH SOFTBALL BATS WITH MASSIVE ROSTER OF TOP PRO MEN AND WOMEN PLAYERS

THOUSAND OAKS, Calif. (August 22, 2019) – Easton Diamond Sports, the industry leader in equipment innovation and technology, today announced the launch of its fourth generation Fire Flex slowpitch softball bats. The Fire Flex IV bats are designed with Ultra Elongated Fibers (UEF) for a longer sweet spot, and are available in Balanced, Loaded, Extra Load and Mid Load weighting for optimal feel. Combined with Easton’s patented two-piece ConneXion™ technology and Carbon Zero Handle, Fire Flex IV bats essentially eliminate vibration on every swing while providing a soft barrel compression right out of the wrapper.

“The new Fire Flex line has been a labor of love—from Washington to Florida, young to old and female to male,” said Easton Director of Marketing/Sponsorships – Associations Don Cooper. “Balanced, Loaded, Extra Load, Mid Load… whatever your preference is, we have you covered. Our mission is to have a slowpitch bat for every player’s swing; the Fire Flex IV line is a glimpse into the future of Easton innovation, and only the beginning of how we expect to redefine the slowpitch bat market.”

Easton’s Fire Flex slowpitch bats have been acclaimed for their barrel flex, providing the ultimate performance by players of all levels which includes elite pro men and women players. Fire Flex IV bats have already been adopted by over 40 of the best pros in the country, joining Easton’s already impressive roster of Team Easton ambassadors.

“I’ve swung all different types of bats throughout college and Easton just has the best quality,” said pro slowpitch player and new Team Easton ambassador Megan Baltzell. “Easton’s bats just feel good, and the pop, sound, feel and actual bat speed is just amazing. I wouldn’t want to swing anything other than Easton, and I’m so excited to join Easton’s team of athletes.”

The complete Easton pro slowpitch roster for 2019 features: Hall-of-famer Brett Helmer, Todd Ankney, Kevin  Bazat, Brian Wegman, Travis Clark, Greg Connell, Ben Dunn, Bubba Mack, Luis Reyna, Jeremy Yates, Daniel Cayton, Patrick Ellwanger, Travis Houseman, Jordan Spaulding, Rob Humphrey, Argen Dodds, Tara Salcedo, Megan Baltzell, Fiana Finau and Christan Dowling. Easton plans to continue adding players throughout the 2019 season and beyond to elevate and dimensionalize its ambassador program. Check out all of Team Easton’s pro players and their gear by visiting https://www.easton.com/ and following Easton on Instagram, Facebook, Twitter and YouTube.

Easton’s Fire Flex IV slowpitch bats are approved for play in USSSA, ISA and NSA. Pre-order begins today, August 22^nd, with Fire Flex IV bats being available for purchase in stores as well as online starting September 5^th. Sizes for each model are included below.

• Balanced: 13.75” barrel in 26 oz. and 27 oz. weights.
• Loaded: 13.5” barrel in 26 oz., 27 oz. and 28 oz. weights.
• Extra Load: 13.5” barrel in 26.5 oz. and 27.5 oz. weights.
• Mid Load: 13.5” barrel in 26 oz. and 27 oz. weights.

About Easton:

Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.