Announcement Announcement Module
Collapse
No announcement yet.
guihnvni Page Title Module
Move Remove Collapse
  • Filter
  • Time
  • Show
Clear All
new posts
There are no conversations in this channel.
Show More
  • Filter
  • Time
  • Show
  • Subscribed
Clear All
new posts
Please log in to your account to view your subscribed posts.
  • Time
  • Show
  • New Topics
Clear All
new posts
No topics found.
Blog Summary Blog Summary Module
Collapse
guihnvni
Container Module Container Module Module
Collapse
Latest Comments Latest Comments Module
Collapse
  • guihnvni's Avatar




    authorization. Currently, the back of the domestic market reached 1 billion, half of which comes from authorization. Back to power more than 1,000 stores nationwide, only a small part of the back of the self. "And before the back of the wholesale level, only 7% to 8% of the profits, and now opened their own stores, gross profit rose 25%." In the back of each store, located in the back of the mass sports want to make "a person has shoes. "Warrior has air max 95 gradually get rid of vulcanized sneakers mainly old situation of young people in favor of the introduction of the popular art of hand-painted sneakers, but also the production of shoes, warm shoes, slippers, shoes, children's shoes, so that the whole family in all seasons can buy all kinds of shoes. Among them, the fashion





    casual shoes back to force the introduction of 500 new products every year, new tricks. According to reports, back shoes shoes in the market, only 10% of sports shoes, 60% for fashion casual shoes, children's shoes accounted for 30%. Yuming said, "Warrior shoes have sold 6 million per year, is back in the little train fans." December 24, Wei (CAMKIDS) shoes Co., Ltd. was successfully listed on the GEM UK, became the first to visit the capital market shoes enterprises. 2009 launched the brand CAMKIDS (Camel), through differentiated positioning teenagers outdoor equipment, just three years has become the leading brand. Mingwei adhering to the "love of peers and" adolescent healthy growth of the corporate philosophy, is committed to the future of the brand into the international journey. The first three years of the achievements of Chinese shoes capital of the listing, CAMKIDS fund-raising amount over one hundred million yuan, the market value of nearly 900 million yuan. Listed on the first day, CAMKIDS camel's share price rose from the issue price of 0.88 pounds to 0.965 pounds, or nearly 10%, many investors





    sought after by the British. 2009 CAMKIDS Camel brand was launched, air max 90 essential just three years become China's shoes first unit, which is the second sitting, "China Youth outdoor brand" and "Youth outdoor sports footwear merchandising first" These two first the latter title, achievements third "first." Wei Zhang Congming shoes Ltd. Chairman said that the choice available in the UK before considering him more than a year, professional and sophisticated investors England UK capital markets and the value of the Chinese market has attracted him, especially CAMKIDS itself Youth leading outdoor equipment market segments to attract more investor attention, he hopes to make business more standardized operation, laying the



  • guihnvni's Avatar




    foundation for CAMKIDS camel brand internationalization. Differentiated positioning to create success, "head decided to pocket." Zhang Congming interview this sentence, tells the Camel brand's success is no accident. 2009 Zhang Congming camels teenagers outdoor equipment fell swoop create a precedent for Chinese youth outdoor brand, differentiated positioning to fill the time Chinese youth outdoor market gaps. "Into the most credible nike flyknit air max market - shopping malls, good to improve the brand value." Said Zhang Congming outdoor product itself is a niche market is a niche market. CAMKIDS camel complete product line, outdoor enthusiasts can meet consumer demand for outdoor footwear, apparel, accessories, take the high road to let CAMKIDS





    on a high brand value, which is second to none in the industry throughout the shoes. According to the investor information, as of June 30, 2012, in the sales network, CAMKIDS has covered 29 provinces, with 1,000 retail outlets, of which 95% of the channels for high-end shopping malls. In addition, CAMKIDS in similar domestic market share of 11.1%, is expected to remain the 2012-2016 growth rate of 16.9% of the market. Intention to create an international brand every time out inspection, Zhang Congming like to bring back samples of various brands of shoes do research for many years and huge R & D investment insist that





    Mingwei company has a non-slip, breathable, waterproof and many other useful technology patent, in the absence of cases to follow, no experience to share the youth outdoor market open up their own path, and through continuous technological innovation ahead of the market. "We will continue to diligently make shoes for children around the world offer love." Zhang Congming said, as to accelerate the transfer of rural population to urban areas, the future will actively explore CAMKIDS camel third-level market (those growing purchasing power of the county area market), playing steady domestic roots and gradually air max thea into the international brand journey, continuing to carry forward "and love together" brand slogan, adolescent healthy growth of young people would become an international professional outdoor equipment brand efforts. Nike in 1987, year of the launch of Nike Air Max sneaker series in the same year can be regarded as innovative move,



  • guihnvni's Avatar




    the cushion is added to the bottom part of the shoe, so that the shoes become lighter and more durable. Since then, manufacturers have continued to improve the design of running shoes, more comfortable wearing experience to users, has been through 25 years. And into 2013, Nike will soon bring revolutionary changes to the series, the new technology is added on top of the classic running shoes, to create a new Nike Air Max Engineered Mesh. air max 90 hyperfuse Materials to create new products to spend mesh shoes, running shoes make further reduce weight, but also to enhance the permeability of the running shoes. 2012 is the development of children's shoes and apparel industry is extremely active year. Year of the Dragon "baby boom" to promote the pregnancy baby products and children's shoes economic development. New brands are emerging, accelerate the process of industry reshuffle. There are certain brands with new market roots marketing, to further





    accelerate the pace of expansion of the channel. Some children's shoes and apparel Xinjun investment has suffered "Waterloo" ...... 2012 upcoming full stop, in this hustle and bustle of the year, children's shoes and apparel industry has changed? Let us summarize Halong Children shoes and apparel industry several major keywords it. Keywords 1: Baby Products elaborated: Every Year of the Dragon Chinese birth rate will rise 5 percent, was born this year's "dragon baby" will be more than 2 million. With the arrival of this "baby boomers", the pregnancy baby supplies development "money" King excellent, all businesses have to advance pregnant baby supplies market. Some children's shoes and apparel brands have also launched a baby shoes, baby clothes, the future, the market will be rapid development. Typical case: Twelfth CBME pregnant baby exhibition, CBME Kids Fair on July 18-20 at the Shanghai New International Expo Center. CBME





    this exhibition both in scale and have a record number of participants in history. Exhibition area increased to 115,840 square meters, more than 44 percent in 2011, attracted 1287 exhibitors, 1908 participating brands come to the exhibition. Keywords air max classic bw 2: Amoy brand elaborated: E-commerce is the trend. In 2012, there were a lot of children's shoes and apparel industry Amoy brand. And green box brands, a lot of businesses aimed at the outset online sales market. In the traditional children's shoes and apparel companies have "net", eager to enter the e-commerce platform when some businesses directly to the original brand positioning brand net sales. A typical case: in March 2012, Shishi City Air Textile Clothing Co. officially launched online children's



  • guihnvni's Avatar




    clothing brand U3U3, and under its brand WanMei line, forming a complementary resources Airlines leopard children. Haibo 2012 meeting, U3U3 brand for the first time to exhibitors to showcase the new children's summer fashion. U3U3 start conforms to the development trend of e-commerce clothing industry. Korean homes have clothes ahead of this year's "double 11" debuted on own-brand children's clothing line Minizaru, the brand positioning air max 1 Famous fast fashion, aimed at target groups is 3 years old to 12-year-old boys and girls, take the high road. Keywords 3: increased foreign brand clothing elaborated: It is understood that China's current children's clothing industry has a market size of 100 billion yuan, and the production scale of 5 billion. Foreign businesses





    have already eyeing the Chinese children's wear market. This year, the domestic market emerging foreign brand children's clothing. Some of them are from the International Adult children wear brand launched sub-brand, which is similar to a smaller version of the adult equipment, the price is not cheap. Typical case: June 6, Kappa China and Beijing Lawlandee LLC Signing and brand new conference held in Beijing, jointly launched Kappa Kids brand, marking the Kappa entered the Chinese children's wear market. August 25, Blue Harbour City opened a new children's shop, a children's clothing brand ORCHESTRA from France. It is reported that this is the ORCHESTRA in Beijing out of the first store. This year, Paul Frank (Paul Frank) brand and Parigi Group reached jointly launch the children's series, the series of children's clothing, including infants, toddlers, and children's series (including boys and girls). Keywords 4: Kids big shop model elaborated:





    adult wear brand has been highly sought after "big shop mode" in children's clothing industry quietly rising. In the children's clothing industry, the industry generally believe that children's clothing is more than 100 square meters large stores, air max 180 and more than 300 square meters can be regarded as the flagship store. This year, the majority of children's clothing brands have opened some 100 square meters more than the big stores. Typical case: This year, Mamie Maca children in Henan, opened more than an area of over 500 square meters of the flagship store. It is reported that the newly opened flagship store in Zhengzhou decoration luxurious atmosphere, children under the age of 16 on display products for all ages, in addition, also has exquisite fashion accessories, children baby supplies and other goods, creating one-stop shop for consumers shopping environment. Keywords 5: channel expansion elaborated: In this adult sports shoes



  • guihnvni's Avatar




    children's shoes and apparel industry to create exclusive cartoon namesake brand more and more. Companies want to take animation Express, launched shoes and toys, school bags, stationery and other derivative products, extensive product range, to meet consumer demand for one-stop shopping. By creating original animation image, brand awareness and reputation has improved. Typical case: This year, Bala Bala has officially with a well-known film nike huarache culture teamed, a collection of the United States, Britain and other countries master animator, animated feature film produced a more than 100 sets. By children's clothing brand pig Banner's lemon-color cartoon animation company created "piglets Banner" by the end of August landing CCTV. The cartoon in 2012 in western animation festival "Golden Award" Excellent animation contest in "Special Jury Award" and "Award winning animated series." August 15, Quanzhou card toot children Ltd. announced





    that it the company will invest 30 million yuan, hire senior European animation design team, tailored 104 set "card toot" 3D animated film. Keywords 8: Merchants encounter "Waterloo" elaborated: 2012, shoes industry increased the number of new faces, however, these shoes new army of investment experience, "Waterloo" Although, investment scene layout sensation, strategic planning and policy support is also very. clear, but these failed to impress clients. In a field behind the investment will be awkward, and reflects the new army shoes were missing internal system planning short board. Typical case: This year, a newborn shoes brand investment will be opened. However, let the person in charge of the brand absolutely unexpected, in the morning, when it comes to





    the brim referral agents in the audience sat hundreds of numbers, converse all star until the afternoon, when the few remaining customers holding the mentality of looking to join sample orders. Keywords 9: Creating a multi-brand statement: With the development of industry segments, many businesses to new markets such as e-commerce and children's outdoor eyeing an attempt to seize a piece of cake, but considering the brand positioning problem, they decided on the basis of the original brand, re-create a new brand. So, to distinguish between the old and new brand positioning, the formation of complementary resources, and jointly promote the development of enterprises. A typical case: in 2012, the Supreme Wing Sporting Goods Co., heavy launch a new brand,



Working...
X